Hey, It’s Me(dica)!

The experience of our employees during the Medica Fair and the reactions to Vitility!

Four successful days have passed.

We were at the Medica Tradefair from 14 to 17 November in Düsseldorf, Germany. Our products and story were presented to passers-by. People could come by to see and touch the products while enjoying a coffee and a snack. A few of our customers were also present, and we spoke to several (potential) distributors. We would like to thank the people who came by and with whom we had fascinating conversations.

We rolled up our sleeves with building the construction of our stand. The preparation was quite a bit of work, but the result made it well worth it. The goals of the fair were to speak to our (potential) customers and to find distributors who could help us sell Vitility worldwide. We have achieved these goals. Hopefully, we can continue to expand with Vitility in 2023.

Of course, we also asked our team how they experienced the fair. See below for some explanation from Dave, Mark, and Don.

We had a good day today with only positive reactions to the stand and the new branding. It also looks very nice at the fair and really stands out in comparison to other stands. What we want to radiate is also well-perceived by potential customers. We rocked this together!

Dave Boeren • CEO

Visitors now come specifically to our products, and that's why they will elaborate more on this. Previously, people came to the stand and wondered what the actual offer was. Due to the calm appearance, this was now much clearer. This time, visitors came to the stand purposefully because they could see our products, hold them, and because of the homely atmosphere. As a result, you received qualitatively substantive conversations! The new look & feel of Vitility is catching on.

Mark Taris • CCO

The new branding got attention and received compliments from other business ventures that are not in our target group. People recognized us from previous years. They were positively surprised by the homely atmosphere, the new colors, and the new products. People could appreciate the breath of fresh air throughout the brand since the acquisition of the Vitility brand. In the end, we spoke to various parties from countries such as Portugal, Mexico, and Japan. Vitility isn't sold yet in these countries, so this contact can most certainly be interesting.

Don Mahalla • Productmanager

In a few newsletters, we had told that we wanted to show something special during the Medica Fair. It's finally time to share this with you as well.

From April 2022, Vitility entirely belongs to our company 'MIXED.Industries'. And to immediately clarify: Vitility remains the brand Vitility. The name does not change as well as the people who work on the brand. It is only about an 'ownership technical' change.

For example, Marina Boeren, the founder of Vitility, has decided after a very loyal and proud time to enjoy her retirement. Since then, the owner of the brand Vitility is Dave Boeren, Marina's son. So you can guess that it is a real family business. Together with his co-owners, Mark Taris and Jurgen Schollen, and of course, a passionate and motivated team, we improve the lives of people who need extra help.

So what has changed since the acquisition of Vitility?

This change enables us to bring our creative ideas to reality. One of our first plans: create a stylish and mostly newer Vitility.

We have taken the step to release Vitility in a fresher, more modern, and softer appearance. Its new branding fits the time we're living in better. It comes together on the shelves nicely, and that's why the new look & feel gives Vitility a calm appearance. From now on, we will implement Vitility's changed image.

Our stand could not stay behind in the theme of 'new'-'newer'-'newest'. The vision for the Vitility stand is a homely atmosphere because we want everyone that visits us to feel at home. Besides that, the products are presented in a homely environment because that's where they often are used.