Hey, It’s Me(dica)!
The experience of our employees during the Medica Fair and the reactions to Vitility!

Four successful days have passed. 

We were at the Medica Tradefair from 14 to 17 November in Düsseldorf, Germany. Our products and story were presented to passers-by. People could come by to see and touch the products while enjoying a coffee and a snack. A few of our customers were also present, and we spoke to several (potential) distributors. We would like to thank the people who came by and with whom we had fascinating conversations.   

We rolled up our sleeves with building the construction of our stand. The preparation was quite a bit of work, but the result made it well worth it. The goals of the fair were to speak to our (potential) customers and to find distributors who could help us sell Vitility worldwide. We have achieved these goals. Hopefully, we can continue to expand with Vitility in 2023. 

Of course, we also asked our team how they experienced the fair. See below for some explanation from Dave, Mark, and Don. 


In a few newsletters, we had told that we wanted to show something special during the Medica Fair. It's finally time to share this with you as well.

From April 2022, Vitility entirely belongs to our company 'MIXED.Industries'. And to immediately clarify: Vitility remains the brand Vitility. The name does not change as well as the people who work on the brand. It is only about an 'ownership technical' change. 

For example, Marina Boeren, the founder of Vitility, has decided after a very loyal and proud time to enjoy her retirement. Since then, the owner of the brand Vitility is Dave Boeren, Marina's son. So you can guess that it is a real family business. Together with his co-owners, Mark Taris and Jurgen Schollen, and of course, a passionate and motivated team, we improve the lives of people who need extra help. 

So what has changed since the acquisition of Vitility? 

This change enables us to bring our creative ideas to reality. One of our first plans: create a stylish and mostly newer Vitility. 

We have taken the step to release Vitility in a fresher, more modern, and softer appearance. Its new branding fits the time we're living in better. It comes together on the shelves nicely, and that's why the new look & feel gives Vitility a calm appearance. From now on, we will implement Vitility's changed image. 

Our stand could not stay behind in the theme of 'new'-'newer'-'newest'. The vision for the Vitility stand is a homely atmosphere because we want everyone that visits us to feel at home. Besides that, the products are presented in a homely environment because that's where they often are used.  

We hope to see you again next year! 

Do you have any questions about what you just read?

Please contact Sales and they will be happy to help you further.

Mori van Haren

Mori works as a Project manager at MIXED.Industries.